Holmenkollen Skifestival is pleased to announce that OBOS will continue as main partner for another two years. Since 2018, OBOS has been a key supporter, and the extension marks a continuation of a partnership with solid roots in both Norwegian skiing and cultural heritage.
Skiing is a strong sport in Norway and is an important part of our national heritage. For OBOS, Holmenkollen is Skifestival an event that binds people together and provides energy – both through sports, nature experiences and community.
Kollen -weekend has become a parade event that many people have a close relationship with, and we want to be part of this community.
Rasmus Aarflot, Sponsorship Manager at OBOS
Member experiences are central to the collaboration. OBOS wants to use Holmenkollen to create awareness about member benefits, while providing added value to its members. OBOS is about community. We want to make a positive difference, and Holmenkollen provides us with the perfect arena to achieve this, says Aarflot.
With OBOS on the team, a partnership that has existed since 2018 is continued, and which contributes to Holmenkollen Skifestival can also be a public festival and an arena for community, sports joy and national pride in the years to come.
OBOS' role as main partner gives the festival stability and opportunities for further development.
OBOS remains an important partner and ensures that we can continue to create community, public festivities and skiing fun.
We look forward to offering unique experiences together with OBOS, including through Camp OBOS under 5000.
Anne-Birgitte Svae-Kvifte, commercial manager at Holmenkollen Skifestival
As a membership organization with over 600,000 members, OBOS places great emphasis on supporting events that are broad-based. Aarflot emphasizes that Holmenkollen Skifestival is an arena that brings together young and old generations, and that OBOS wants to help develop the festival into an inclusive event for all audience groups. It is concrete, valuable and gives us a unique opportunity to give something back to our members, he says.
