Holmenkollen Skifestival partners with Gatorade
We're proud to announce that Holmenkollen Skifestival has entered into an exciting partnership with Gatorade, who will be an important partner for our upcoming events! With their popular sports drink, Gatorade will be present both in the arena and as part of our commitment to creating fantastic experiences for the audience. In addition, Ringnes will be our exclusive supplier of beverages, available at all sales and dining locations.
Anne-Birgitte Svae Kvifte, Commercial Manager at Holmenkollen Skifestival, shares her enthusiasm for the collaboration:
Anne-Birgitte Svae Kvifte, Commercial Manager at Holmenkollen Skifestival
«We are very happy to have Ringnes on board. With Gatorade as part of our events, we can enhance the experience for the audience and our partners. At the same time, this will help elevate the festival to new heights.»
Ringnes and Gatorade will be highly visible during Holmenkollen Skifestival with exposure in the arena and activation in the festival street.
Sr. Brand Manager for Gatorade at Ringnes, Josefine Hagatun, is excited to connect the sports drink to Holmenkollen:
Josefine Hagatun, Senior Brand Manager for Gatorade at Ringnes
"«With over 50 years of expertise, Gatorade is now the world's largest sports drink brand, and is drunk by some of the world's leading athletes. Of course, Gatorade must also be present during the World Cup in Kollen. Furthermore, she says that she has many good memories from having been present during the World Cup in Holmenkollen herself.»"
Gatorade provides the ideal combination of minerals, carbohydrates and fluid, and is designed to give you what you need to replenish during and after exercise. A great support for athletes, and a natural partner for skiing, which is close to the hearts of Norwegians.
The new products from Gatorade have already been launched in kiosks and gas stations, and will soon also be available in grocery stores.
